Hype là gì

a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone"s interest:
 

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to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone"s interest:
advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:
hype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.

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to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:
Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.
The propagation of the devil-at-the-crossroads myth serves a greater purpose than simply " hyping up" or trumpeting the skill and virtuosity of the performer.
Such summits tend to be excessively hyped up – they produce high levels of expectation but furnish quite meagre results.
The hyping up of expectations ahead of the general election is written down here, but manifestly has not been undertaken in practice.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
A successful direct marketing campaign, hyped by over-bonusing, attracted a large number of new policyholders and an increasing flow of contributions from existing members.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The single market has not given us the benefit or economic advantage that was claimed for it, yet we keep hyping it up.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Spectators walking around in the streets are not necessarily causing an offence because they are encouraging themselves on and getting hyped up.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
There is a danger that the enterprise companies will become very much hyped by their considerable powers.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I regret that these modest restrictions seem to have been hyped up as being far more considerable than they are.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
He repeatedly highlights and hypes the punitive elements in a language that is liable to destroy any tentative steps towards a new sentencing climate.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Are they genuine statistical forecasts about the economy, or are they hyped up by ministerial desire to look optimistic and sound encouraging?
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The situation has been hyped up and it has had to contend with damaging speculation about what might be going on round the corner.
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the chotsale.com.vn chotsale.com.vn editors or of chotsale.com.vn University Press or its licensors.
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